Free · six questions · about two minutes

CNS Needs Scorecard

How well do you think you meet your customers’ needs today, and which need should you look at first?

Free scorecard from Customer Needs Solution, run by Stephen Hewett. Open to anyone, no closing date, no limit on entries. Scorecard terms

Each question is one of the six CNS Needs Groups, written as your customer would say it. For each one, pick how well you think your business meets that need today. The answers use the same 1–5 performance scale that CNS uses with customers.

1. Effort

“Make it easy for me to “do business” with your organisation”

2. Engagement

“I feel connected to and valued by your organisation”

3. Value

“Deliver me the value I expect from our relationship/transaction”

4. Pace

“Deliver the product/service/experience at the pace I choose and expect”

5. Knowledge

“Provide me with the information relevant to me, at the right time, to get the most out of your product/service/experience”

6. Environment

“Create the surroundings and conditions that meet my expectations”

Your answers stay in your browser unless you ask for your result by email. Scorecard terms: how it works and what happens to your answers.

Read how each Needs Group is defined · NetCNS vs NPS