Insights
Articles by Stephen R Hewett on customer needs, CX and the Customer Needs Solution (CNS).
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Your Customers Are Already Writing Your AI Search Strategy
By Stephen R Hewett ·
Every day, millions of people ask AI tools like Google, ChatGPT, Claude and Grok "who can help me with this?", and every answer is a referral. This article explains why those referrals go to the businesses that understand what their customers need, not the ones with the cleverest keywords, and shows you how to use what your customers already tell you so that AI tools recommend you. It ends with a candid test of how AI tools see my own business today.